Competitor Intelligence for Small Business | MyIntelBrief

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Your competitor made a HUGE

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Third price hike<br>this year — they're<br>chasing margin, not share ↗

Undercut the<br>Deep Clean by $15<br>& own the value story

Today's Competitor Brief

Tue · Jun 24

Prepared for: Evergreen Lawn & Landscape — Boise, ID

● High Priority<br>Price change detected — Website + checkout

GreenBlade Outdoor raised prices on 3 core services — and quietly dropped their spring discount.

As of Jun 23, GreenBlade Outdoor increased pricing across its most-booked packages and removed the<br>"New Customer 15% Off" banner that ran all spring. Confirmed on their pricing page and reproduced through the online booking flow.

ServiceWasNowΔ

Weekly Mow (up to ¼ acre)$45$52+16%<br>Spring Cleanup & Haul$280$325+16%<br>Aeration + Overseed$190$215+13%

Why it matters

First increase since last August — and their third this year.

They pulled the discount at peak season: they're betting demand holds. It's a gap you can price into.

Watch for review fallout — surprised customers post fast.

Recommended move<br>Hold your Weekly Mow at $47 and add a "locked-in season pricing" line to your quotes this week.<br>You're now $5 under GreenBlade with a story that keeps price-sensitive customers from shopping around.

Also tracked in this morning's competitor brief

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Website change

TruTurf Lawn Care added a "24-hour response" guarantee

New banner on their homepage promises same-day callbacks. Copy leans hard on "never wait on your lawn guy again."

Source: Website monitor6h ago

Reviews

GreenBlade drew 4 new 1-star reviews in 24 hours

All cite "surprise price increase" and a missed appointment. Their rating slipped 4.6 → 4.4 this week.

Source: Google Business Profile9h ago

Local signal

New 240-home subdivision broke ground off Eagle Rd

"The Meadows at Eagle" — occupancy expected next spring. That's 240 new lawns inside your service radius.

Source: Permit + local news11h ago

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How we track your competitors — go under the hood

01<br>The 3-step system that turns a pile of noise into one clear move.

02<br>What actually lands in your inbox each morning (it's one page — here's what's on it).

03<br>Why one look never tells the whole story — and what running it for a month reveals.

04<br>Two ways owners use this — and why one of them takes five minutes flat.

05<br>How you watch your competitors every day — and they never find out it's you.

06<br>Why a career intelligence professional built this — and what that means for your data.

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