YouTube Bans Popular ASMR Artists, Accusing Them of Making 'Sexually Gratifying' Videos
Account
Log in
Subscribe
Navigation
Home
About
RSS
Support/FAQ
Podcast
FOIA Forum Archive
Merch
Advertise
Privacy
Contact Us/Tips
Follow us
Twitter<br>Bluesky<br>Mastodon<br>Instagram<br>TikTok<br>Facebook<br>RSS
Advertisement
•
Go ad free
asmr<br>YouTube Bans Popular ASMR Artists, Accusing Them of Making 'Sexually Gratifying' Videos
Samantha Cole
Jul 31, 2026<br>at 10:25 AM
YouTube told ASMR artists including Bunnii, Slight Sounds, Rose, and others that their content broke the platform's sex and nudity policy. Creators say these bans are unfair and potentially life-altering.
Pexels photo by https://kaboompics.com/
YouTube banned a wave of ASMR artists this week for violating the platforms’ rules against “sexually gratifying” content, leaving creators confused and angry.<br>Several creators received the same notice from YouTube about their channels being removed on Wednesday and Thursday. “We have reviewed your content and found severe or repeated violations of our sex and nudity policy. Because of this, we have removed your channel from YouTube,” the email said.<br>So far, YouTube creators affected by the wave of bans who’ve spoken publicly about YouTube removing their channels include ItsBunniiASMR, Slight Sounds, Nananightray, Roseasmr, Simoneasmr, and Janina Wilhelmsen, all of whom had significant followings on the platform. There are still many ASMR creators on YouTube, making the bans even more confusing.<br>ASMR, or Autonomous Sensory Meridian Response, describes the tingling feeling that some people get when hearing certain sounds; it’s become shorthand for a genre of content where ASMR artists whisper, brush, tap or make other sounds near a microphone. A lot of ASMR content is meant for relaxation, mindfulness, and sleep.<br>“YouTube deciding to ban my account and many others feels like they are siding with gross sexualization of ASMR from people outside the community."<br>YouTube did not respond to 404 Media’s request for comment.<br>Slight Sounds, who has been making ASMR content on YouTube since 2013, told me that this has been her full-time career since around 2018. “This has been my livelihood and my career for eight or nine years now, so getting it removed and taken away from me without warning obviously affects me financially,” she said. “It's a part of my income. It's a part of how I get new people to follow me on other platforms, Instagram, TikTok, etcetera. It's how I get sponsorships, ad money. So a big part of this is this fear that I just lost income that I don't know how I'm going to get back. But I think the mental stress of building my own community and not having the option to have access to that anymore is really disturbing... Being told not only that you’re not going to make money on this, but also your archive, your life's work, videos that mean so much to me and so many other people are just gone, and I can't access that. That's something that's really hard to grapple with.”<br>YouTube’s ban email to creators said: “We know this is probably very upsetting news, but it's our job to make sure that YouTube is a safe place for all. If we think a channel severely violates our policies, we take it down to protect other users on the platform - but if you believe we've made the wrong call, you can appeal this decision. You'll find more information about the policy in question and how to submit an appeal below.” Creators report that appealing didn't change the decision.<br>The email continued: “Explicit content that's meant to be sexually gratifying isn't allowed on YouTube.”<br>ASMR content creators have long asserted that their content is not sexual or pornographic. Erotic ASMR exists, but that’s not what these artists were doing on YouTube.
ASMR artist Bunnii’s channel was removed at around 227,000 subscribers and over 55 million views across hundreds of videos. She told me she started uploading content to YouTube because, unlike during her streams on Twitch, she didn’t have to rely on subscriptions and donations to earn money. The passive income she earned from YouTube meant she could offer that content without a paywall. “I've been so lucky to have such a supportive community but not everyone has money to spare to help make sure I continue creating content that they find comforting for anxiety and sleep. YouTube was a place I could direct people who wanted to offer support but couldn't directly,” she said. “I hate that the option is gone. There are people who really do depend on this kind of content to get a good night's sleep, deal with insomnia, or manage mental health issues like anxiety, PTSD, and depression (therapy and whatnot isn't exactly cheap or accessible to everyone). And in times like this when world issues feel so heavy and no one can afford anything, having a free, easily accessible option, where the creator can benefit from just views is so important.”<br>"I find it really disturbing to hear that,...