Is this blog post AI generated?By Elliot &bull; Jul 31, 2026 3 minute read<br>Is this blog post AI generated?<br>At the end of the day, what’s the point.

Recently Zack and I put our heads together to try and crack the SEO nut. If you search for relevant terms like “White-label OTT app” or “How do I launch an OTT platform” or “Create an audiobook app” (see what I did there… SEO!) then Treefort doesn’t show up until the 10th page in Google, if at all. In fact if you’re reading this article — congratulations! You’ve found the needle in the haystack.<br>While we were discussing what could be behind Google’s apparent apathy for Treefort, Zack pointed out that this blog was a bit of a graveyard: 0 posts in the last 5 months and only 3 in the last year. A veritable desert of keywords and search terms. Updating the blog felt like an obvious way to boost our ranking.<br>I’ll be honest - at this point we considered generating posts with AI. Why put in hours of work to hand write blog posts when 5 minutes of prompting could generate a fruit salad of hyper-optimized keywords large enough to feed the search monster for months? Everyone is doing it these days. This fellow published 12,000 posts in one day!<br>So we fired up ChatGPT 5-and-one-half and asked it for a couple sample posts. The results were what you’d expect: bland, soul-crushing prose about content creation and monetization strategies. The content didn’t surprise us. We’re all familiar with AI slop at this point. But even so, after reading the posts we immediately began discussing ways to hide our sin. What if we disabled email notifications for AI generated posts? Would there be a way to feed these posts to the search crawler without them being visible to people? How could we put some daylight between this garbage and the Treefort brand?<br>Here’s what we realized: the whole point of SEO is to help real people find your brand. It is only working if a real person clicks your link. And when they click the link, whatever they’re looking at is their first impression of you. What do we want to say with that first impression? Do we really want to communicate that we think you’re a chump who’ll eat the slop? That you’re not worth even the hour of our time it takes to write a blog post?<br>Rhetorical questions. We do not want to communicate that. It’s not that hard to write blog posts by hand, and we think a hand-written post gives a better and more accurate impression of Treefort. We are a very human company. We don’t have an AI sales bot writing emails. Zack may even write you a note with a ballpoint pen, stamp, and everything. We don’t put an AI chatbot in front of customer support. You can get a real person on the line when you need help, and it’s probably going to be one of the developers who wrote the software.<br>So here you go: a blog post written by a real live human. If you didn’t enjoy it, at least you have the satisfaction of knowing that I put more effort into writing it than you did reading it.

Want to learn more?<br>We’d love to meet you, learn about your work, and discuss how Treefort might help you accomplish your goals.<br>Connect with us<br>Treefort Systems LLC<br>Idaho, USA<br>All of Christ for all of tech

Get in touch<br>Book a demo Chat with us<br>Your account<br>Sign in Support<br>Resources<br>Blog Changelog Roadmap Help center API documentation System status<br>Legal<br>Terms of service Privacy policy

Talk to a real person<br>Call: (208) 225-8672<br>Email: [email protected]<br>Send a message Book a meeting