Telegram reach falls as posting frequency rises — but not for Ukrainian channels | TGList R&D<br>TGList0<br>Theme<br>☀️ Light🌙 Dark

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5,164<br>channels with measured timestamps and views

16.6%<br>median reach below 0.5 posts/day

4.5%<br>median reach at 8-16 posts/day

3.7×<br>reach lost across that range

Post more often on Telegram and each post reaches fewer people. That is the pattern across ~5000 channels: reach per post falls at every step up in publishing frequency, a decline clean enough to look like a property of the platform. It is not. Split the same channels by language and one group breaks the curve outright — it publishes several times a day, where reach is supposed to crater, and holds it high anyway<br>The numbers are not self-reported. TGList indexes 2.4 million Telegram channels, and for a subset we store the timestamps and view counts of individual posts, which pins down two things a channel owner would otherwise be free to inflate: how often it publishes, and how many people actually open each post<br>What we measured<br>For each channel we take the posts we crawled since 2026-06-01, compute the publishing rate from the span between the first and last of them, and take the median view count across those posts. Divide median views by subscriber count and you get the share of the subscriber base that a typical post reaches<br>That ratio is reach rate, for example: channel with 100,000 subscribers whose posts get 10,000 views has a reach rate of 10%<br>Reach per post against publishing frequency, 5,164 channels<br>Line is the median reach rate; the shaded band is the interquartile range

0%9%19%28%38%16.6%10.7%6.9%5.1%4.6%4.5%8.5%0.5-11-22-44-88-1616+posts per daymedian reach rate<br>Each channel's frequency is computed from crawled post timestamps, not self-reported. Channels below 1,000 subscribers are excludedReach falls with every step up in frequency, from 16.6% for channels posting less than once every other day down to 4.5% in the 8-16 band — a factor of 3.7. The decline is steepest early: most of the damage is done by the time a channel reaches two posts a day, and after that the curve flattens into a floor<br>The obvious objection is size. Large channels have lower reach rates for structural reasons, and if high-frequency channels were simply bigger, the curve would be an artefact. They are not. Median subscriber count is essentially flat across the bands:<br>Posts/dayChannelsMedian subscribersReach p25Median reachReach p751,09279.9K7.1%16.6%34.9%0.5-185377.3K4.5%10.7%21.2%1-290376K3.1%6.9%14.8%2-41,00382.9K2.3%5.1%11.1%4-871982.6K1.9%4.6%10.4%8-1648279K1.7%4.5%11.2%16+112105.4K2.4%8.5%15.7%<br>Median subscribers move between 76K and 105.4K across bands that differ in reach by a factor of 3.7. Whatever is driving the decay, it is not channel size<br>The largest channel in each frequency band<br>Two per band, ordered by subscriber count

ChannelBandSubscribersPosts/dayMedian viewsReachBlum: All Crypto – One App17.9M0.4139K0.8%Pavel Durov11M0.24M36.2%Bum’s Corner 📦0.5-16M0.718.2K0.3%OKX Web3 Announcement0.5-14.1M0.95.1K0.1%Bitget Wallet Announcements1-25M1.28.3K0.2%Boinkers News1-23M1.919.4K0.7%Time Farm News2-46.4M3.610.7K0.2%OKX Новости2-44.9M2.33.5K0.1%iRo Proxy | پروکسی4-87.3M4.7764.5K10.4%Money 💰 Crypto & Finance4-83.8M5.82.5K0.1%دارک پروکسی | Proxy mtproto8-165.2M9.9172.5K3.3%Москвач • Новости Москвы8-163.8M13.7149K3.9%Первый Московский16+3M16.439.9K1.3%Readovka16+2M21.0257K12.8%<br>Then language breaks it<br>Split the same cohort by language and the tidy story falls apart. Ukrainian channels publish 4.9 times a day at the median — well into the range where the global curve says reach should have collapsed — and hold a reach rate of 18.2%. English channels publish 1.2 times a day and reach 4.2%<br>That is 4.2× the posting volume and 4.4× the reach, in the same direction. The fatigue curve is not a law of the platform<br>Reach rate by language<br>Languages with at least 40 channels in the cohort

LanguageChannelsPosts/dayMedian reachUkrainian3174.9118.2%

Uzbek1282.0816.4%

Spanish470.7414.6%

7 moreRussian3,0851.518.5%

Amharic421.008.4%

Portuguese440.797.8%

Italian513.315.7%

Persian1352.565.3%

Arabic521.214.3%

English7971.164.2%

Hindi431.143.6%

French552.011.4%

Burmese1782.971.1%

Ukrainian and Uzbek sit far above the cohort median despite high publishing rates. Burmese and French sit far below itThe tag layer explains what is going on. Tags in our index are independent of both category and language — a channel can be tagged war whether it is Ukrainian news or an English-language defence blog — which makes them the right instrument for cutting across the language split<br>The twelve highest-reach tags<br>Tags are assigned independently of category and language

TagChannelsPosts/dayMedian reachwar2095.2419.2%

ukraine3894.8418.4%

military1154.5318.4%

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