Living in my own bubble - by Sonakshi - Founders Digest
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Living in my own bubble<br>An essential for an entrepreneur
Sonakshi<br>Oct 09, 2025
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Since the beginning of my life, at least for the time I remember existing in this world, I have pretty much stayed in my own bubble. When I was little, I was a very introverted person, and probably being an introvert led me to build stories in my mind about the world around me.<br>Anything I pick up in my life, first I create a bubble that has its own set of goals, visualizations, and activities, and I get laser-focused and attached to it without being bothered about what’s happening outside in the world.
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For most of the time, this has always worked in my favor, especially as an entrepreneur.<br>When I was starting my company (Bik.ai ), in my bubble I fully believed in India’s growth story—so much so that I somehow convinced my co-founder (my boyfriend back then) to leave his job in Canada to come back to India and start.<br>When we started building our product, I was so confident about our skill set as founders (though when I now go back and watch my YC application video, I usually get a laugh looking at it, haha) that we just needed to submit our application, prepare like crazy for YC, and that’s it. And it actually worked!<br>The same thing happened when we pivoted. I believed that the pivot we were doing was the right thing and kept believing and working toward the story until it actually started to work—and in no time, we were at the best possible growth rates, EBITDA +ve, and product advancements.<br>But through this journey, there was also a flip side—the bubble I was building in my mind when it came to my skill set/credibility as a founder. While going through a pivot, though we had a lot of support, there were key people in my business life who, on paper, chose to support us, but practically there was no support—and occasionally, a few conversations that heavily demotivated me. With every demotivating conversation I had with such folks, I was building my bubble of self-doubt even stronger.<br>Whatever I did, whatever result we were achieving (everything was happening exactly the way we wanted it to) never made me happy because, as per the bubble that I had built around me, I was not good enough.<br>A good thing happened—I was, in parallel, able to build a bubble around our company’s growth, believing that moving to the US was the next obvious step in our journey. And when I moved here, I started speaking with people who value failures, value experimenting, and value resilience and perseverance. They see every failure as a lesson. It made me realize the bubble I was in for almost three years was nothing but a few words from people who have never built anything in their lives. And when I spoke with people who have built things, everything changed within days.<br>For entrepreneurs, living in a bubble is the most important thing—but at the same time, we need to consciously decide which bubble we want to live in. Negative bubbles usually end up taking more than they can give. :)
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