Nerd culture is murdering intellectuals - by Erik Hoel
The Intrinsic Perspective
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Nerd culture is murdering intellectuals<br>Nerdom is great. . . but at what cost?
Erik Hoel<br>Nov 09, 2023
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Art for The Intrinsic Perspective is by Alexander Naughton<br>A fact that never ceases to amaze me: due to the Marvel movies, a lot of moms know who Thanos is. No offense to moms! What I mean is that as a teenager in the early 2000s I personally knew why the Avengers were always fighting big purple Thanos because I sometimes read comic books. But back then I never would have expected a mom (mythic figures of great power, actual adults) to share this knowledge. Back then, Thanos existed only in overwrought pages like this:
source<br>Now I’m one of the adults and suddenly everyone is a nerd. In fact, nerdom is one of our last uniting cultural forces. Thinking back to some of the last big unifying moments of American pop culture things spring to mind like the TV show Game of Thrones, after it had gotten popular but before it “jumped the shark” (post season 5). The entire nation was watching it—everyone suddenly knew what a white walker was, or a dire wolf. Valerian steel. Etc. Yet I remember the first time I cracked the thick tome of the original A Game of Thrones book, back when I was thirteen, having been recommended it by my cousin (who is now himself an accomplished fantasy author). Reading it was mind-blowing. But back at the turn of the millennium it felt like there was not a teenage girl in a hundred miles who had read A Game of Thrones, maybe not even one on the whole planet (again—this is just how it felt). Fantasy novels were secret shameful things with walking trees on the covers that we boys, all straw and musk and pimples and excited squeaking voices, consumed voraciously and passed among each other—Have you read this? It was deeply uncool.<br>I think the first clear total victory for nerd culture, when it received its mandate of heaven, can be traced to when The Fellowship of the Rings premiered in 2001 (other writers have also highlighted the turn of the millennium as being when nerd culture ascended). The Fellowship movie was just so frigging good. I still remember sitting in the theater as a preteen and that music starting, the title screen appearing, that white elegant elvish-esque lettering on the dark behind, and then time itself dilated before me as surely as if I were approaching a black hole. I swear watching that movie occupied a more solidly dense chunk of phenomenology than an entire week does for me now, with my thermodynamically-efficient and minimally-conscious adult brain.
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So dominant has been the nerd’s ascension that it’s only occasionally remarked upon. You don’t notice the water you’re swimming in, and all that. I’ll admit: a nerd-dominated culture has certainly resulted in plenty of cultural boons, like the rise of science fiction or the prominence of science popularizers in the culture. Nerdy commentary is in, especially online. But its rise hasn’t been an unalloyed good. A lot of things have been made worse as well, like the fact that big summer movies are now all CGI slugfests. Say what you will about 1990s blockbusters like Forest Gump, but they were at least not totally incoherent in their plot, unlike whatever video game trailer Marvel has just released, and we were watching real actors standing in front of real things.<br>How did nerds come to dominate culture so much that they merged with it? According to one thesis in the Financial Times, it’s because nerds are more likely to spend money on cultural products, like movies and games:<br>. . . being a nerd has acquired a level of cultural cachet, in large part because of our spending power.
There’s an undeniable truth to the idea: nerds took over culture because nerds will spend money. Just look at the market for collectibles. How much money does Wizards of the Coast, the publishers of Magic: The Gathering, rake in annually?<br>But my own thesis is that it goes the other way. Nerdom ascended because it was the nerds themselves who got rich. Really rich. Like Bill Gates rich. Because all the kids playing D&D in 1985 were doing dot com startups in 1995. The dot-com bubble burst, but a lot of them still got rich. These people, mostly men, had grown up mop-haired and spindly, the geek side of Freaks and Geeks. Then tech companies outperformed the S&P 500 for the last thirty years. We had the personal computing revolution, the internet and associated dot-com bubble, the crypto craze, and now the AI explosion. The end result is that Jeff Bezos is now buying yachts that somehow require other yachts, like some sort of marsupial yacht-ception.<br>Of course, like many of that generation, I suspect Bezos is still somewhat ashamed of being a nerd. Unable to see that the culture has moved toward him, he tries ever harder (making billions, getting buff, sleeping with beautiful women, hanging out with the Instragram...