Inside an AI TikTok Shop Slop Factory That Shills Supplements Recalled By the FDA
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AI<br>Inside an AI TikTok Shop Slop Factory That Shills Supplements Recalled By the FDA
Jason Koebler
Jul 30, 2026<br>at 10:51 AM
How a company called Rosabella used AI content to market its supplements: "If you’re trying to sell health products to a 50-year-old, well, make your avatar 50 years old."
In February, a content creator from New Zealand named Harry Chang posted a YouTube video called “This AI TikTok Shop Video Made Me $67,420 (Here’s How).” In the video, Chang and another YouTuber, Jimmy Farley, describe how Chang created a viral marketing video for a supplement company called Rosabella called the “Nigerian SECRET to CLEAN LIVER!!”<br>Chang explains that he copy-pasted the script from a video posted by an account called “liverboosthub11” and tweaked it to suggest the supplement he was marketing is “something that’s been used in Asia or Africa for a long time that a lot of people don’t know about in America.”. In Google’s VEO 3, he created an AI-generated Black woman wearing a surgical mask in the foreground of the video, pointing up at another AI-generated Black woman (created in a tool called HeyGen) wearing a pink dress and standing on a stage. He directed the woman in the foreground to have a “strong African American accent,” and to say, “Why is nobody talking about what this hoe said?! If you’ve got issues with that belly, must watch!”
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“Builds curiosity, builds intrigue,” Chang says about his creation. “People want to know, ‘damn, what did she say? What did that ho say?’” To make the AI-generated woman on stage read the script he took from liverboosthub11, he pulls up the popular AI voice generator ElevenLabs. He scrolls through a list of voices that he had created, including “African American Woman Organic,” “Black Man 1,” “ORGANIC White Southern Woman,” and “Sad Black Woman in Car.” He settles on a voice called “Latisha 1.” He syncs the voice with the AI-generated videos he created in the video editing software CapCut. This AI video goes on to get 1.3 million views on TikTok and apparently earned him tens of thousands of dollars in affiliate sales.<br>In another video, Chang explains how he has made tens of thousands of dollars using AI influencers. “I’ve even had my clients buy me Rolexes for selling so much of their products,” he says.<br>The video’s title is “How I print $51,000/month profit with AI influencers (feels illegal).”<br>A new lawsuit argues that the strategy is, indeed, illegal. (After 404 Media asked for comment for this story, several of the YouTube videos mentioned in this article were deleted).
In February, a supplement company called Humann sued a competitor called Ambrosia Brands because Ambrosia, through the supplement company called Rosabella, allegedly directed and influenced the creation of hundreds of TikTok Shop videos and ads featuring AI-generated “doctors” that oversold the supposed benefits of Rosabella’s products. Rosabella’s AI marketing practices have previously been written about by 404 Media and The New York Times, but were most thoroughly explored in an excellent episode of the podcast Conspirituality.<br>The lawsuit reveals new details about how this group of 20-something YouTubers built their army of AI-generated influencers. In practice, Rosabella is more of a social media AI content hustle and AI marketing exercise than a supplement company. What happened in this case is the same type of spam and buy-my-course to get-rich-quick strategy that we have repeatedly written about, only this time the slop is being used to shill supplements largely to the elderly. Rather than payouts coming from the number of views a video gets on social media, the payouts are commissions on products sold. The lawsuit was spotted by the lawyer Rob Freund on X.<br>“All these guys are ex-dropshipping guys,” Mallory DeMille, who studies the wellness and supplements industry and who reported the episode of Conspirituality, told 404 Media. “They could have chosen anything to sell to make AI content out of, but they chose supplements, and it’s interesting they chose supplements because it’s such an unregulated market where [they] can basically pump out whatever product they wanted to with very little oversight. On the marketing side, it’s also pretty unregulated and there’s a lot of real [human] influencers making unfounded health claims without there being many consequences. In terms of ease of making money — wellness, they chose this industry for a reason. I think it’s pretty seamless, has proven to be seamless and now they’ve sold a fuckton because of how easy it is.”<br>The lawsuit highlights a series of TikTok videos—like the ones I described above, and...