Official: Ford’s $29,495 Small EV Truck Is Called Fathom, Not Ranchero<br>Join Newsletter<br>_*]:invisible animate-pulse [animation-iteration-count:var(--iteration-count)] [&:not(:empty)]:h-auto [&:not(:empty)]:max-w-fit rounded-md h-7 w-7 lg:h-8 lg:w-8" data-ids="Skeleton" style="--iteration-count:infinite">
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:last-child:nth-child(2))]:lg:grid-cols-[minmax(0,1fr)_300px] [&:has(>:last-child:nth-child(2))>[data-ids="LayoutGridContent"]]:order-1 [&:has(>:last-child:nth-child(2))>[data-ids="LayoutGridRail"]]:order-2 [&:has(>:last-child:nth-child(3))]:lg:grid-cols-[minmax(0,1fr)_300px] [&:has(>:last-child:nth-child(3))]:2xl:grid-cols-[300px_minmax(0,1fr)_300px] [&:has(>:last-child:nth-child(3))>[data-ids="LayoutGridRail"]:first-child]:hidden [&:has(>:last-child:nth-child(3))>[data-ids="LayoutGridRail"]:first-child]:2xl:block [&:has(>:last-child:nth-child(3))>[data-ids="LayoutGridRail"]:first-child]:order-1 [&:has(>:last-child:nth-child(3))>[data-ids="LayoutGridContent"]]:order-2 [&:has(>:last-child:nth-child(3))>[data-ids="LayoutGridRail"]:last-child]:order-3 2xl:gap-16" data-ids="LayoutGrid">Official: Ford’s $29,945 Small EV Truck Is Called Fathom, Not Ranchero<br>The new pickup is almost the same price as Maverick—but is its name going to be a problem?<br>Alex LeanseWriterAug 06, 2026<br>Save
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Enough speculation has swirled about Ford’s forthcoming small all-electric pickup truck to fill the bed of an F-350 Super Duty. Today, the Blue Oval lightens that payload somewhat by officially announcing the new EV truck’s name and starting price, while confirming additional tech and capabilities.
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