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Why People With Taste Are About to Win Everything<br>There has never been a better time in history to have refined taste.<br>I know that sounds backwards in a moment when everyone is anxious about machines taking over the creative world. This is something I have been sitting with for a while now. Creative differentiation is becoming less about the execution and more about the judgment behind it. The making of the thing is no longer the interesting part. What matters is whether there is a genuinely unique perspective sitting underneath it. The more I turn it over the more it opens up rather than closes down, because it points straight at where the real opportunity is hiding.<br>We are watching execution collapse into something anyone can access. Creative types can now generate unlimited iterations of their vision in minutes. Every new look gets discovered and copied and burned out in a matter of days, and the trend that felt fresh on Monday is everywhere by Friday. It all looks tasteful now. That sounds like a loss until you realize what it actually clears away. The thing that used to separate people was the ability to make it look good and that thing just became free for everyone. What is left is the only thing that was ever really yours.<br>This is how you develop taste as your ultimate tool to level up. Before Lusso was anything I spent years just looking at my favorite design genres and asking why they worked. Pure curiosity pulled me into curating it online and everything grew from there.<br>This is why the past is the most underpriced resource a creator has right now. Everyone is racing forward and staring at the same feeds and pulling from the same shrinking pool of references, which is exactly why it all starts to look the same. The entire history of design is sitting right there almost untouched, full of solved problems and abandoned ideas and visual languages that worked beautifully and got forgotten. When you train your eye on that history you are mining a vein almost no one else is even looking at. You start to see connections other people cannot see because you are drawing from a well they never walked to. That is the whole reason Lusso exists.<br>Here is what actually has me excited. AI now lets one person with a trained eye do what used to take an entire studio. The bottleneck that used to exist is gone. It was the hours and the hands and the budget standing between the idea and the finished thing, and that wall is coming down. If you have spent years quietly refining your taste you are about to feel that multiply, because the machine will handle everything downstream of the decision and leave the decision to you.<br>So this is not the end of creating. It is the door swinging open to our new future. Execution was always the easy part even though we didn’t know it at the time. Now it is basically free, which means the years you spent looking were never wasted and are about to become the most valuable thing you own. Go learn why things worked. Go build an eye no algorithm gave you. Become obsessed with a specific genre or era. The people who commit to that are not being replaced by any of this. They are the ones about to build the future everyone else will be copying next.<br>If you're feeling this article Subscribe to the Lusso Substack for more deep dives on where we're headed

span:not(:empty)~span:not(:empty)]:before:content-['·'] [&>span:not(:empty)~span:not(:empty)]:before:px-1 [&>span:not(:empty)~span:not(:empty)]:before:shrink-0">5:50 PM · Aug 6, 202620.7KViews

23<br>280<br>318

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3h

Taste and judgement is what you build by being in touch with your craft not through outsourcing it to machines. Well worth reading:

Shop Class as Soulcraft

From thenewatlantis.com

79

span:not(:empty)~span:not(:empty)]:before:content-['·'] [&>span:not(:empty)~span:not(:empty)]:before:px-1 [&>span:not(:empty)~span:not(:empty)]:before:shrink-0 min-w-0 overflow-hidden">Timothée<br>@Chief_Taster

13h

This is beautiful, please read a short story

I Create Unseen Worlds.

From medium.com

126

span:not(:empty)~span:not(:empty)]:before:content-['·'] [&>span:not(:empty)~span:not(:empty)]:before:px-1 [&>span:not(:empty)~span:not(:empty)]:before:shrink-0 min-w-0 overflow-hidden">Frosty40

@FrostForger

14h

you have good taste, and its always nice to see your posts

197

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