With AI slop, wildfire misinformation is mutating online | The Narwhal

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Summary

The 2026 wildfire season in Canada, which has been particularly severe in Ontario, has prompted significant interest on social media platforms like Instagram and TikTok.

Many of these posts contain misinformation, including AI-generated maps with incorrect details on the locations or severity of fires across Canada, or conspiracy theories linking wildfires to lasers, 15-minute city initiatives or eco-terrorism.

Many posts focus on mismanagement and place blame on Canadian governments, which complicates valid critiques of wildfire response and funding with destabilizing misinformation.

Ontario is grappling with one of the worst wildfire seasons in recorded history, which has put thousands of people, especially those in the province’s north, at risk. Last month, two Indigenous communities — Namaygoosisagagun First Nation and Whitewater Lake First Nation — were burned to the ground. The scale of the crisis has made headlines around the world, and prompted a blaze of posts on social media.

But many of those posts contain misinformation, both AI-generated and hand-crafted: maps that purport to show Ontario wildfires labelled with communities that don’t exist; false information about air quality and evacuation alerts; captions with conspiracy theories about 15-minute cities and arson.

Look closely and you might see clues about what’s real and what isn’t. One viral AI-generated graphic purports to show the location of Ontario wildfires, but directs people to a non-existent Ontario government website. Another, claiming 10,000 people in Alberta were under evacuation orders as of July 16 (not true), includes a map where Jasper National Park appears to cover most of the province. One map puts Ontario on the west coast, Quebec over the southern United States and Alberta up around Alaska — and includes a province called “Onjebio”, where the wildfire situation looks pretty bad.

But just as often, it’s hard to tell fact from fiction. And it’s getting harder: in May, Statistics Canada reported 43 per cent of Canadians find it more difficult to distinguish between facts and misinformation online, compared to three years ago. Those with less trust in news media reported even more difficulty.

Each year, it seems, the onset of wildfire season in Canada is accompanied by the onset of wildfire misinformation season on social media. As AI-generated content becomes more ubiquitous — and often tougher to spot — across social media, it presents new challenges to Canadians looking for trustworthy information about unfolding crises across the country. Wildfires are getting worse because of climate change. But what’s driving the escalation of misinformation?

2023 marked a shift in online wildfire misinformation

Gwen Roley, a digital verification journalist covering Canada for the international outlet Agence France-Presse, recently reported on some of the AI-generated maps spreading across social media platforms. “The labels on it were really wonky, and the symbols for the wildfires didn’t make sense,” she says. Roley has covered wildfire misinformation extensively, and there are certain trends that pop each year — “eco-terrorists, directed energy weapons,” also known as lasers — but this year’s maps struck her as a new trend.

Roley has been debunking wildfire misinformation since 2023 — a “really superlative year, as we all remember,” she says. In addition to being the worst year for wildfires in Canada so far, there were also devastating fires in Hawaii. “These were almost like never-before-seen events, very scary events, where people are looking for explanations,” she says. In some parts of Canada, wildfires are familiar, even if the scale of recent years is not. But when wildfires rage in New Brunswick or the Northwest Territories or Hawaii, they may prompt more fear — and more speculation — than usual. When something that feels extraordinary happens, people are inclined to look for extraordinary explanations: even back in 1954, residents of Bellingham, Wash., became convinced hydrogen bomb tests or space rays were responsible...