What Happened to Loom After the Atlassian Acquisition?

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Price increases, forced migration

Before<br>After<br>Explanation

$10-$15/user/month<br>$18-$24/user/month

Legacy prices are going away.<br>Customers have reported legacy Business pricing moving from $10 to $18 per user per month and Business + AI moving from $15 to $24. Loom says existing customers are being moved to current list prices and staying on legacy pricing is not an option.

Sources: Loom pricing and billing changes;<br>$10 to $18 customer report;<br>$15 to $24 customer report

Free Creator Lite<br>$18-$24/user/month

Free workspace roles are disappearing.<br>Creator Lite let occasional members join a paid workspace without occupying a paid seat. During Atlassian integration, those users are automatically upgraded to full paid Creators unless an administrator removes them before the next bill.

Source: Creator Lite deprecation

Loom login<br>Atlassian login

Loom logins now route through Atlassian.<br>Migrated users are redirected to Atlassian to sign in, and names, email addresses, profile pictures, and account status are managed there. People who already had both accounts may need to reconcile which credentials apply.

Source: Loom profiles moving to Atlassian

Per-seat annual billing<br>User tiers

Annual billing now uses user tiers.<br>Integrated annual plans use Atlassian user tiers rather than charging only for each individual seat. Loom describes this as a flat price for the tier closest to a workspace's user count.

Source: Loom pricing and billing changes

How the integration unfolded

October 2023: Atlassian announces the acquisition

Atlassian agreed to acquire Loom, pitching async video as a natural extension of Jira and Confluence collaboration.<br>Read the announcement.

2024: pricing changes for new customers

Loom says it adjusted new-customer pricing in 2024 while legacy customers temporarily kept older rates.

February 2026: Creator Lite starts disappearing

New Atlassian-managed Loom accounts no longer receive the free Creator Lite role. Existing workspaces lose it on a rolling basis as they migrate.

Now: Forced migration to Atlassian

Account identity, billing, roles, and administration are being migrated in phases. The exact experience still depends on whether a workspace remains on Loom's legacy systems or has completed integration.

What users say

Authentication errors and missing access.

One paid customer reported that Google login stopped working after integration and that their existing recording library was no longer accessible from the account they could reach.

Atlassian Community, May 2026

Redirect loops and a support maze.

Another user described being redirected between Loom and Atlassian login pages, then being asked for a workspace URL they could not retrieve because they could not sign in.

Community discussion: r/atlassian, February 2026

Public mobile links hit a sign-up wall.

A customer reported that repeat viewers of public videos were being prompted to create an account. An Atlassian team member said the sign-up gate applies on mobile and suggested using a desktop browser or creating a free account.

Atlassian Community, March 2026

Paid accounts reopened with empty libraries.

One customer said that after the Atlassian migration their paid account appeared to be on the free Basic plan and none of their previous recordings were visible in the library.

Atlassian Community, April 2026

Viewers could not play event tutorials.

An event organizer reported a sudden wave of complaints from people unable to play hosted tutorials across browsers, devices, and networks. A later update narrowed the problem to iPhones and iPads.

Atlassian Community, February 2026

Locked out, then missing over 100 hours of video.

A paying customer documented weeks of authentication and support trouble. When access was finally restored, they reported that their entire library—more than 100 hours of recordings—was gone.

Atlassian Community, April 2026

So what actually happened to Loom?

The short answer: Loom didn't shut down. Atlassian<br>bought it in late 2023<br>for roughly $975 million, and the product is still running. What changed is who the product is for. Loom grew bottom-up: one person installed it, sent a link, and the viewer needed nothing—no account, no app, no seat. Atlassian's business works the other way around. It sells suites of collaboration software to entire companies, priced per user, administered by IT, and tied to a single Atlassian account.

Once you see that, every change on this page follows the same logic. Legacy pricing is being retired in favor of current list prices because enterprise suites are priced by list, not by grandfathered deals. The free Creator Lite role is disappearing because free riders in a paid workspace don't fit per-seat licensing. Annual billing moved to user tiers because that's how Jira and Confluence are sold. And logins now route through...