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Spotify to Begin Labelling AI-Generated Artist Profiles
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From next month, the streaming platform will add an 'AI persona' badge to artists that it deems to be AI-made
Christian Eede<br>Published 2:50pm 12 August 2026
Spotify has revealed plans to better identify AI-generated artists on its platform.
From mid-September, the streaming service will add an ‘AI Persona’ badge to artist profiles that it deems are AI-produced, rather than of a real person. The label will also appear next to AI-generated tracks in playlists.
Announcing the new initiative in a blogpost, Spotify said: "True artist-fan connection can only be built on a foundation of trust and authenticity. So this year, we’ve made Artist Identity and Trust one of our very top priorities with the launch of Verified by Spotify, SongDNA, AI Credits, and Artist Profile Protection. Today, we’re announcing another step in our effort to ensure Spotify is the most transparent and trustworthy place to listen to music."
This week, Spotify also launched a page where artists can share that their profile represents AI-generated music. Spotify will also do it own checks going forward in order to decide what artist profiles are worthy of the ‘AI Persona’ badge.
Artists who believe their profile has been erroneously labelled with the ‘AI Persona’ badge will be able to appeal the decision.
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