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Advice

Is it okay to be intentionally ignorant?<br>A new — surprisingly peaceful — way to think about information and knowledge.

by Shayla Love<br>Aug 3, 2026, 10:00 AM UTC<br>Share<br>Gift

But maybe I know too much, or…too little about how much to know? Pete Gamlen for Vox

Shayla Love is a science journalist based in Brooklyn who writes about science, health, and the mind.

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

I’m swimming in information. I have tracking apps to keep tally of my daily steps, minutes online, my calories, my sleep. Throughout the day, I am awash with data — some “actionable” and some useless. I find it a struggle to prioritize. I find myself looking up the latest betting odds for a Senate race in a state where I don’t live. (I didn’t bet on the race.) What I want to know is: What should I know less about? I’ve heard that ignorance is bliss, though I don’t often find that to be the case. But maybe I know too much, or…too little about how much to know?

Dear Un-blissfully Aware,

As a fellow know-it-all, I relate to your impulse to gather as much information as possible. I used to obstinately reject the idea that ignorance was bliss. Even if I learned something that was unpleasant, wouldn’t it be much worse not to know it?

Related<br>Political news is making you miserable. Is it wrong to tune out?

But, as you may suspect from sharing my temperament in this arena, this approach to life can lead to hoarding knowledge like a frantic animal preparing for winter. You’re acquiring information as if it’s a scarce resource (which it’s not) and as if choosing to know something is neutral (it isn’t). What helped me understand the implications of this sort of approach was learning about the cases when people decided not to know, or the study of “deliberate ignorance.”

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Several years ago, a psychologist, Ralph Hertwig, and lawyer, Christoph Engel, who both work at the Max Planck Institute in Berlin, examined what happened in the early 1990s, when the archives of East Germany’s secret police, the Stasi, opened to the public. Any person who had been living in the German Democratic Republic could check if they had been spied on. There was a pretty substantial catch, though: The spies were often “unofficial collaborators” — friends, family, teachers, or lovers who had been tasked with covertly collecting information. When the files were opened, many elected not to look. Hertwig and Engel estimated that potentially more people chose not to know what their files contained than those who did.

This goes against what we think we know about humans and how you have described yourself. Even Aristotle seemed quite certain that “all men naturally desire knowledge.” In the 1980s, the psychologist George Miller followed along in this line of thinking. He described humans as informavores: creatures with minds that constantly seek out and consume information. So, it can feel surprising to hear about occasions when people didn’t start grabbing for every available datapoint like squirrels dashing for acorns as the first winds of fall arrive.

But, as Hertwig and Engel — who collaborated on an entire book called Deliberate Ignorance: Choosing Not to Know — point out, we’re surrounded by people choosing ignorance all the time. They avoid looking at their bank statements, they skip doctor’s appointments, and they cover their ears and say “no spoilers” if someone is talking about a movie they haven’t yet seen.

Even Nobel Laureates do this. When James Watson, one of the co-discoverers of DNA’s double helix, had his own genome sequenced, he requested that a specific gene be left out: ApoE4, which can reveal an increased Alzheimer’s risk. Watson’s grandmother had Alzheimer’s, and her experience clearly made an...