Phil Hedayatnia on X: "For most of the last century, companies hired serious designers, illustrators, and artists for the most boring document they published: the annual report.

I built an archive of 3000+ of them, spanning 1945-1991." / X<br>Post

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Phil Hedayatnia on X: "For most of the last century, companies hired serious designers, illustrators, and artists for the most boring document they published: the annual report.

I built an archive of 3000+ of them, spanning 1945-1991."

Phil Hedayatnia

@PhilHedayatnia

For most of the last century, companies hired serious designers, illustrators, and artists for the most boring document they published: the annual report.

I built an archive of 3000+ of them, spanning 1945-1991.

00:00

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58<br>288<br>2.8K<br>2.3K

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@PhilHedayatnia

14h

Why I wanted to build this:

When the personal computer became popular and graphic design was “democratized,” the amount companies expected to pay for graphic design declined. And so, while they continued to invest in external branding and marketing, they stopped investing in Show more

44<br>4K

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@PhilHedayatnia

14h

To do this, I had agents crawl tens of thousands of annual report covers, created sets of rules for which to highlight/reject, and generated summaries of each. The result was about ~3k covers, all searchable and sortable.

Some of these graphics are really, truly beautiful.

78<br>5K

span:not(:empty)~span:not(:empty)]:before:content-['·'] [&>span:not(:empty)~span:not(:empty)]:before:px-1 [&>span:not(:empty)~span:not(:empty)]:before:shrink-0 min-w-0 overflow-hidden">Phil Hedayatnia

@PhilHedayatnia

14h

Please explore, and I hope you get lost in the archives as I have.

Annual Report Archive

From annualreport.gallery

11<br>26<br>292<br>18K

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@josephbath27

10h

sick, reminds me of studyoldads.com... i got bored of seeing tasteless slop ads in SF

study old ads — a vintage print advertising archive

From studyoldads.com

72<br>2.1K

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Phil Hedayatnia@PhilHedayatniaFollow<br>cofounder & designer @airfoilstudio ✨ prev @southpkcommons

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