Apple's US App Store Commission Revenue Down 18% This Year - MacRumors

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Apple's US App Store Commission Revenue Down 18% This Year

Tuesday August 18, 2026 4:41 am PDT by Tim Hardwick<br>The commission Apple earns from the App Store is shrinking in markets where it has been forced to relax its grip on in-app purchases, based on new analytics data.

According to Appfigures, cited by the Financial Times ($), Apple's U.S. commission revenue has fallen 18 percent since the start of 2026. It also found App Store revenue declining in Brazil and Japan since both countries introduced new regulations.

Separately, Sensor Tower said U.S. consumer spending through the App Store was down 6 percent in the second quarter, compared to 9 percent growth a year earlier.

The figures follow Apple's admission during last month's earnings call that regulatory changes have started to weigh on its Services growth. Apple reported services revenue of $30.7 billion for the June quarter, a record for the period but short of the $31.4 billion that analysts expected.

Apple traditionally has taken 15 to 30 percent of digital purchases made inside apps on the App Store. However, a U.S. injunction won by Epic Games now forces the company to let developers steer users to outside payment options without taking a cut. Sensor Tower said the U.S. slowdown had been heavily affected by the ruling. Apple has not collected fees from link-outs in the U.S. since April 2025.

Tag: App Store

[ 14 comments ]

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Top Rated Comments

tridley68<br>18 minutes ago at 05:28 am

Keep raising prices and see how much more revenue you loose because of greed Apple .<br>Score: 2 Votes (Like | Disagree)

zahuh<br>56 minutes ago at 04:49 am

I hope after they lose they have to pay developers back billions and billions they stole for this internet tax<br>Score: 2 Votes (Like | Disagree)

triumvirate<br>1 minute ago at 05:45 am

Well, since the corporate line must always go up and must never just remain the same, won’t be surprised if much more frequent price hikes on multiple things become the norm with Apple. They’ve already priced me out on most things (and not because they’re not affordable for me).<br>Score: 1 Votes (Like | Disagree)

CarAnalogy<br>23 minutes ago at 05:23 am

They'll never volunteer that, and no developer will risk suing Apple and losing access to the app store.

Well...except Epic. Which is why as much as I personally don't really care for Tim Sweeney, someone eventually had to bring this issue up.

Personally I don't care about their commissions on IAP in games, they should be allowed to take whatever they want of that.

It's their chokehold on useful software distribution and the fact that they not only have to approve the app's safety and functionality (at which they frequently fail) but also whether they want to allow it at all for anticompetitive reasons.<br>Score: 1 Votes (Like | Disagree)

tonmischa<br>43 minutes ago at 05:03 am

no developer will risk suing Apple and losing access to the app store.

Tim Sweeney: "Hold my beer."<br>Score: 1 Votes (Like | Disagree)

thejadedmonkey<br>49 minutes ago at 04:56 am

I hope after they lose they have to pay developers back billions and billions they stole for this internet tax

They'll never...