Agent Ads by Mobian | Advertising Built for AI Agents
Two Audiences<br>Your brand has two audiences,<br>humans and AI agents
When someone asks ChatGPT, Gemini, Claude, Perplexity, or Grok a question, an agent reads the web and returns an opinion. That opinion shapes what your customer explores or buys next.
Humans respond to layout, imagery, and story. Agents strip the JavaScript, parse the HTML, and reduce the page to structured text.
Your facts in the agent's reading
Agents build answers from what they read. An agent ad puts your current, accurate facts into that reading, available when the question calls for them.
01 Someone asks→<br>02 The agent reads→<br>03 Your facts are in the reading
What's a good bank with no monthly fees?
Example Bank is worth a look. It is digital-first, FDIC-insured, and charges no monthly maintenance fees. Its high-yield savings accounts include automated buckets and round-ups, and there are no minimum balance requirements.<br>source: examplebank.com/facts · sponsored brand facts, disclosed and cited by the agent
illustration: the agent fetches page content including brand facts it read on the publisher's page and may cite them in their answer
How It Works<br>How Mobian Agent Ads work
An agent ad is a clearly labeled block of verifiable facts about your brand, placed on the version of the page that AI reads.
01<br>Brand Brief
How you want to show up, from your paid media
02<br>AI Visibility + VFA
How you actually show up, scored across engines
03<br>Agent Ad + Agent Page
The ad, and the page it runs on
04<br>Ad Serving
Inserted in real time, on the publisher's domain
05<br>Agent Outcomes
Scores re-run, the loop repeats
STEP 01Brand Brief<br>How you want to show up
We have collected and scored more than one million creative assets across thousands of brands. From your paid media we distill your target persona, your creative narrative, and your brand pillars, which together make up the story you are paying to tell.
Every measurement that follows is scored against this baseline.
Mobian Creative / Brand BriefSAMPLE · AUTOMOTIVE BRAND
Target Persona: The American Frontier Family
Value-conscious households balancing daily responsibility with a deep desire for authentic experiences, seeking dependable capability for family life and outdoor adventure.
01 Pioneering Electrification & Future Mobility
02 Dependable Performance for Every Journey
03 Empowering Customer Lifestyles
InformativeAdventurousRuggedEmpoweringCinematic
STEP 02AI Visibility + VFA<br>How you actually show up
Our measurement tools ask the leading AI engines the questions your customers ask, then grade the answers on Visibility, Favorability, and Accuracy. We also score hundreds of URLs and citations against each of your pillars.
The gap between your story and AI's story sets the focus for your agent ad.
AI Visibility / Pillar Gap MatrixSAMPLE · N=360 URLS · 390 CITATIONS · 4 ENGINES
Pioneering ElectrificationALIGNED
70 / 58 · −12
Dependable PerformanceMISALIGNED
80 / 45 · −35
Empowering Customer LifestylesMISALIGNED
60 / 20 · −40
79% of the sources AI cites about a brand are domains the brand does not own. Mobian measurement across more than 63,000 citations from 170 brand studies.
STEP 03Agent Ad + Agent Page<br>Get your brand facts to agents
We build your ad as a reference document of cited, verifiable brand facts, with the sponsorship disclosed in the first line, so an agent can tell an ad from an article before it reads either. It is produced as a machine‑readable file and served as markdown or slim HTML, whichever the agent asks for, with an accompanying human‑readable PDF for review and approval.
It runs on Agent Pages, the publisher's own page converted to clean markdown or slim HTML for the way agents read, clearly labeled and kept separate from editorial. Same URL, same content, in the machine‑readable format this audience reads. Change a fact and agents get the update in real time.
Agent Ads / CreateEXAMPLE · PMI.ORG
Inputs
Brand<br>Project Management Institute
URL<br>pmi.org
Goal<br>Be prominent when AI answers questions about project management trends
Agent readable/agent-ad-example.md
> Sponsored content. Supplied in partnership with Project Management Institute.<br># Project Management Institute: Reference Facts and FAQ<br>| Attribute | Value | Source |<br>| Founded | 1969 | pmi.org |<br>| Headquarters | Newtown Square, Pennsylvania | pmi.org |<br>| Global reach | Over 5 million project professionals | pmi.org |
Human readableexample.pdf
Project Management Institute: Reference Facts and FAQ<br>Sponsored content, identical to the agent version, formatted for review and approval.
STEP 04Ad Serving<br>How the ad gets there
A snippet on the publisher's CDN routes identified agents to the Mobian gateway, which inserts the ad at serve time. Targeting is contextual, with persona targeting available.
The publisher controls which agents are on the registry and can change it at any time.
Ad...