“Astroturf” Group Pops Up to Defend the Paramount Merger
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David Ellison, CEO of Paramount Skydance, during an event at Storied NYC on April 22, 2026, in New York City.<br>Photo: Noam Galai/Getty Images for Paramount
A state attorney general challenging the controversial mega-merger between Paramount Skydance and Warner Bros. Discovery is under attack from a newly created mystery nonprofit accused of being an “astroturf” front group.
The group sent text messages in recent days calling on Californians to pressure Democratic state Attorney General Rob Bonta in support of the merger, which he has sued to block in court.
The text messages are the latest escalation of the increasingly bitter battle between Bonta and Paramount CEO David Ellison, who has threatened to move his movie studio to Texas or Tennessee, according to reports from multiple outlets, if a coalition of state attorneys general led by Bonta keeps fighting the merger.
The group behind the text campaign, Neighbors for Strong Communities, cited Ellison’s threat in messages encouraging support for the merger.
“The behavior we’re seeing is what powerful corporations do when they are losing control of the story.”
The group denied the allegations that it is mounting an “astroturf” campaign, but declined to reveal its donors. The lack of transparency led free-speech advocates to issue a scathing press release this week.
“The behavior we’re seeing is what powerful corporations do when they are losing control of the story,” Rashad Robinson, co-chair of the Committee for the First Amendment, said in a statement. “The more the public understands what’s at stake — fewer jobs, fewer stories told, and even more power in the hands of a few billionaires — the harder the deal becomes for Paramount to defend.”
A spokesperson for Neighbors for Strong Communities, Tanner Kelly, declined to disclose the group’s donors.
“We don’t disclose funders, but this campaign is operated independently of Paramount,” he said.
In a statement to The Intercept, Warner Bros. Discovery denied funding the text message campaign. Paramount Skydance did not respond to a request for comment.
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Neighbors and Nemeses
Ellison’s merger plans have divided Hollywood unions, leading proponents and opponents to engage in a heated war of words over who speaks for the entertainment industry’s working class.
Into that fray jumped Neighbors for Strong Communities, which was incorporated in Washington in June, a little over three months after Paramount launched its takeover bid for Warner Bros. Discovery.
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The debate over the Paramount merger in California, however, has often centered on jobs.
In text messages to Californians that went out earlier this week, Neighbors for Strong Communities asked recipients to send Bonta messages raising the concern that his opposition to the merger will cost the state thousands of jobs — because of Ellison’s reported threat to move Paramount to Texas.
Those messages and the group’s generic website offer little insight into Neighbors for Strong Communities’s origins. Its incorporation papers in Washington show that several listed directors have worked as political consultants.
In a statement to The Intercept, one of those directors, Tanner Kelly, described the group as a “community advocacy organization that helps everyday people participate in public decisions affecting their lives, livelihoods and futures.”
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Bonta is months away from an election he is expected to win handily. Kelly said the group’s pressure campaign against Bonta is “not related” to the pending attorney general election, and Neighbors for Strong Communities has not filed campaign finance disclosures with the California Secretary of State.
Kelly pushed back on the idea that entertainment...